Stock Market Tip: Be Worried - Workers Are Consumers

Check out this great blog post with a pearl of wisdom shared.

Stock Market Tip: Be Worried - Workers Are Consumers

I'd add to Robert Reich's comments quoted on the blog post above that even businesses in the services industry can strategically benefit by doing what Henry Ford did in 1914.

This is the reason businesses of all sizes must continue with their operations and that's also why I've been writing blog posts on the significance of internet marketing and what an internet marketing firm can do for businesses of all sizes. The key is to maintain a positive outlook and take actions for a successful tomorrow. An action can always achieve more than one good things if intended.

Chinese Vice President: ‘U.S. economy has a strong capacity to repair itself’

Chinese Vice President Xi Jinping, who is likely to become the leader of China’s ruling Communist Party in 2012, further praised the U.S. economy’s potentials saying, “We believe that the U.S. economy will achieve even better development as it rises to challenges."

The Chinese vice president was speaking to corporate executives from China and the U.S. It should be noted that U.S. Vice President Joe Biden was also present at Friday’s meeting.

(The complete news story of The Associated Press as it appeared on Mail.com can be read here)

Maybe Mr. Jinping understands the power of marketing, that’s why he is so confident about the U.S. economy even in the current time, when not very encouraging news are coming from the stock markets and the outlook is also not very bright.

The words of Vice President Jinping are maybe an indication that even China wants U.S. businesses to prosper for the good of the world. But are U.S. businesses seeking prosperity? They should; merely a survival better not be the plan.

For companies seeking business success, taking actions to effectively do marketing must be the plan. Companies that have a marketing department must make sure that their dept.’s staff is capable of thinking outside the box, while companies without a marketing dept. better get a virtual sales partner in the form of a professional internet marketing firm.

Arguably the most effective type of marketing, internet marketing is what can help companies of all sizes, especially small to medium-sized businesses, succeed even in today’s uncertain times. An internet marketing firm helps a business get its website positioned on the first search engine result page for a variety of highly relevant and hot keywords – which translates to more business – and increases the visibility of the products/services on highly populated social networks such as Facebook, Myspace, Google + and others – which translates to an increased interest of your target market in your products/services.

A professional internet marketing firm can also write all promotional text for your products/services. Marketing text written by an established internet marketing firm is likely to give you positive results than the marketing material that either you write yourself (assuming you don’t have sales copywriting experience) or have it written by one marketing writer (an internet marketing firm that takes its business seriously will have a sales writing team – which translates to getting more than one good sales minds to write your marketing material {I will cover the misconception that more writers can confuse the readers in a future blog post, writing about how a professional team of sales writers works}).

Ultimately, it all comes down to how effectively and powerfully you market your top quality products/services. The Chinese VP’s confidence in the U.S. economy can’t be considered a far-fetched thought by any means.

What European Businesses Need To Do In This Time of Crisis

On Monday, August 8, 2011, share prices in Athens stock exchange fell to the lowest level in over 14 years, since January 1997. Debt-ridden Greece wasn’t the only European nation to have recorded a down market that day.

Europe’s financial crisis has affected such eurozone economies as Portugal, Ireland, Italy and Spain as well, and the situation doesn’t look to be getting better.

In this time of crisis, businesses, especially small- to medium-sized businesses, all over Europe have an important, supportive role to play. They must seek new markets for their products and services, besides reaching out to emerging markets, especially the emerging markets indicated by British stock market indices and associated data services provider The FTSE Group (their list of emerging markets: http://en.wikipedia.org/wiki/Emerging_markets#FTSE_list) and American publishing and financial information firm Dow Jones (theirs: http://en.wikipedia.org/wiki/Emerging_markets#Dow_Jones_list).

After you’ve targeted suitable new markets, one effective way to penetrate is to do internet marketing. This way you can effectively generate interest in your products and services in those markets as well as rest of the world.

A professional internet marketing firm can make sure that your business messages be seen by people of your target markets. What your internet marketing firm would do to achieve that is:

• make sure that your website appears on the first search result page on most used search engines in your emerging markets for the keywords people in that market use to search for the products/services that you offer.
• increase visibility of your products/services on highly visited social networks/media sites such as Facebook, Google+, MySpace, LinkedIn, YouTube etc.

It is extremely important that you work with a professional internet marketing firm whose services are affordable. Here are some tips for you to recognize a professional internet marketing firm:

·          

• A professional internet marketing firm should have some clients’ testimonials displayed on its website. One way to find out if the testimonial is genuine is to visit the website mentioned under the name of the testimony giver.
• Check out the blog – a good internet marketing firm has a blog on which its experts regularly demonstrate their mastery of internet marketing via useful posts.
• Since arguably half of internet marketing is writing, see if the internet marketing firm has a team of writers.

A good, professional internet marketing firm can assist businesses enter new markets and realize true commercial success. If you haven’t thought about taking your products/services to new markets yet, it can be the best time to do that.

Internet Marketing Firm – How it can help in reputation crises

The two videos of some of the kitchen staff of KFC Malaysia are increasingly getting popular also because of the response of KFC Malaysia’s director of restaurant operations to the videos and the medium the director chose to address the issue to the public.

An increasing number of social media marketing professionals are quoting this incident and the reply in their latest blog posts in an attempt to redemonstrate the power of social media. While there is no denying to the fact that social media sites can help a business immensely in many ways, it is nevertheless a medium that requires efforts before it can be truly beneficial to businesses. KFC Malaysia was a popular business, but what about small and even some medium-sized businesses? What if they face such a crisis? Would they be able to use social media sites as effectively as KFC Malaysia did?

The answer to these questions is yes, thanks to the internet marketing firms providing professional social media management services.

If a small or medium-sized business faces the KFC Malaysia-like crisis, the internet marketing firm that manages social media for it will make sure that the response reaches a wide audience. In fact, the internet marketing firm would also help such a business in coming up with a convincing social media response.

Depending on when it was hired, the internet marketing firm of a business in reputation crisis would have already done the home work i.e. would have created a large following over different popular social media sites such as Facebook, Twitter, Google + etc, to convey any message from the business such as a response to a crisis to a wide audience.

One very important lesson that businesses of all sizes can learn from the crisis faced by KFC Malaysia and the response is that a business shouldn’t wait for the crisis to happen and then seek large social media following so that the response can be conveyed to a large number of people also including potential clients. Businesses of all sizes must have an internet marketing firm at their side at all times. A professional internet marketing firm not only stays busy in marketing its client’s business, but also comes in handy at the time of crisis.